Eighty thousand dollars. (About ₹77 lakh.)

That's what Evan put down to buy a business throwing off close to half a million a year in owner earnings.

A commercial cleaning company. Nightly janitorial for offices, banks and factories in a manufacturing part of America. Revenue between $1.7 and $2 million, and seller's earnings — SDE, what the business actually put in the owner's pocket once you add back his salary and perks — of $450,000. Call it ₹4.3 crore.

Price: $1.6 million, roughly ₹15 crore. About three and a half times earnings.

His own money in it: five percent. The rest was an SBA loan — the American government-backed loan that exists so somebody can buy a business that already exists.

Last week I wrote an entire issue about how that loan doesn't exist in India.

This week I did a podcast with someone that has used it, and got into what happened after the acquisition.

Day two of owning it?

He lost an account.

Not his fault. He'd been the owner forty-eight hours. The general manager he inherited — the GM, the person running the place day to day — upset a customer badly enough that they walked.

That's the part that never makes the thread.

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The episode is Inside MicroPE — I'll link it when it's out. He'd told this story on Acquiring Minds before, but said some of it had gone out of date.

It had. The update is better than the original.

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The dip, and what it actually was

Month three: he lets the GM go. After that, in his words, chaotic for several months.

The earnings dipped. $450,000 at purchase, running $425,000 to $450,000 through the rebuild.

The dip wasn't damage. The number he bought was propped up by a structure that only held while somebody leaned on it:

"It was never going to stay there. It was always going to go down because it wasn't sustainable. It didn't have the right people in place, the right systems in place."

So he replaced the structure.

Of the four managers he inherited, two left. The two who stayed got promoted — one to GM, one to supervisor — and around them he added an office manager and three more operations managers. The office manager alone took five months to find.

Then the systems: inspections at every site, weekly and sometimes daily.

Complaints down. They aren't losing customers any more — and they were, badly, at the start. They're winning new ones and keeping them.

"Now we're finally growing… the team's happy, it's sustainable, and it's not a ton of stress for me."

Same earnings, produced a completely different way. One that holds without him, and that he can grow from.

You don't buy earnings. You buy a structure that happens to be producing them. If the structure is wrong the number falls whether you're any good or not — and the first year isn't about defending the number. It's about rebuilding what's under it.

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He did it without being there

He was on site the first two and a half months — long enough to automate, delegate or remove anything that needed him in the room.

Then he left for four or five weeks. Deliberately. And watched what broke.

Came back for a week or two, fixed exactly those things, left again. Two or three rounds and nothing needed him in the building.

"Now if I go to my cleaning company, I walk in the office and I have no idea why I'm physically there."

The one cost: he wasn't there for the worst of it, and his team told him so afterwards. He still thinks remote was right — rural Ohio, winter, eighty-five hour weeks would have made him worse at the job — but he knows what it cost him.

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What he'd change

Not the price. The size.

He wouldn't buy that business again — not because it went badly, but because it was too small. Fewer accounts, thinner management, and one mediocre GM can cost you a customer on day two.

"It's one of those lessons I feel like you got to learn yourself."

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The thing you can actually use

Evan's diligence was fine on the numbers. What cost him was the people attached to them — and that part you can check for free.

Three questions, first or second call:

When did you last take two weeks off? If the answer is "I don't," you're not buying a business. You're buying a job with a loan attached.

Which of your people would you hire again today? The ones he hesitates on are the ones you'll be replacing in month three.

Who owns the relationship with your three biggest customers? If it's him, those customers aren't yours yet, whatever the contract says.

Then the move nobody uses. Take Evan's own method and run it before you buy instead of after:

Ask the seller to disappear for two weeks during diligence. No calls, no email. Then look at what broke.

That's the business you're actually buying, and you found out for the price of asking. If he won't do it, that's an answer too.

Budget for whatever it turns up. Five months to find one good manager. Months of chaos either side. And if the seller is also your lender — which in India is usually the only option there is — that bill lands while you're still paying him out of earnings that haven't recovered.

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The business now takes Evan one to five hours a week.

That's the trade. A hard rebuild for a thing that pays you and doesn't need you.

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What I want from you

Last week I asked whether a seller had ever offered you terms. Two replies, one of them asking about Kautilya. Fair — I keep asking questions only people mid-deal can answer.

So here's one anybody can. What's the thing you'd be most frightened to inherit? The one manager, the one customer, the one system that turns out to be a person. Hit reply.

I'll publish what comes back, including if nothing does.

Selling a business? [email protected] — tell me what it does and what it makes.

Want the Indian deals themselves rather than the reasoning? That's Kautilya's India Deal Sheet — what's actually for sale, every week.

Further along, and want someone to find and buy one for you? Reply "Kautilya".

– Dev

P.S. - Same earnings as the day he bought it. Completely different business underneath. That's the job.

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